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“Just a short note to tell you how pleased I am with your PropertyNow service.

We achieved a quick sale and I've already referred your service to several of our friends.

You saved us thousands and it was all stress free as well.

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Professional Real Estate Print E-mail
In the past the problem with trying to sell your own house was that you couldn't compete with the real estate agents. But now private sellers can create a professional real estate approach when marketing there property.

Real estate agents once were able to control the market by controlling access to buyers. They controlled access to the buyers by controlling access to the listings - a very neat setup indeed.

If you have all the houses for sale then the buyers must come to you and there is no choice. It's the definition of a monopoly and it's worked in the agents favour for a hundred years. Fast forward to the new millenium, a new century and a widely accessible internet. Suddenly agents no longer have ultimate control. If people can expose their own property to sufficient buyers via a sign and the internet then what is the role of the agent in this brave new world of consumer choice.

Real estate agents will claim that you still require their technical expertise or their marketing skills. Let's take a closer look at such a claim. First the technical aspects. Does the agent have any say over what goes in the contract bewteen buyer and seller -  No. Does an agent explain the contract terms to you except in the most basic of manners - No.

Agents are not Solicitors and cannot give legal advice. In fact the agents are caught between a rock and a hard place these days because the Fair Trading laws are such that an agent can almost say nothing about a property, without fear of being sued for misleading or deceptive conduct. So they can't advise about legal matters and can scarcely do much selling either. The question arises then as to what they would be doing to warrant such large commissions.

The real value of a Professional real estate agent used to mainly lie in their ability to market your property very strongly. Now however the average person can organise their own professional real estate sale 
 

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